Quick question: why was Return of the Jedi in X Men Apocalypse?

First let's go over the scene.

The film zooms in on a movie theatre listing it has return of the Jedi in it.

Jubilee mentions it couldn't beat Empire

Someone else mentions the first starting the franchise

How often is there a good third entry in the film?

This was a real meta postmodern moment

It was an 80s thing.

Sets up that the film takes place around 1983.

My first reaction was it was a really dumb moment:

Scott was really obnoxious setting up this scene. It was so short and I thought it had nothing to do with the film. And didn't add to the plot. I didn't really care for any of these new character Amy first few viewings.

First off it gives the characters something to do

The former CBS FOX I believe owned a part of the original Star Wars film. I recall owning the trilogy on VHS where they were all CBS FOX

Apocalypse the third entry in the franchise

The word apocalypse always being associated with the end. In this case the end of a trilogy

It also sets up that this is a 1980s like blockbuster well established due to its 80s soundtrack due to sweet dreams, and its great original score.

In addition, there is the theme of family,

Magneto listens before gaining his.

Quicksilver is on a journey to save his father, both physically and morally 

Magneto uses a magnetic telekinesis like a force push much like Apocalypse.

Magneto is an antihero seduced by the dark side.

Apocalypse is a member of an ancient religion, a master who knows the way.

Apocalypse had apprentices.

Apocalypse had children.

Xavier had children.

Moira Mactaggert lost a husband.

Oscar Isaac, new Star Wars cast member plays Apocalypse.

Star Wars is popular again now The current time everyone watches the film

Why not product place?

Illuminati confined